The Main Street Four-Point Approach®








The mission of the Cle Elum Downtown Association, a non-profit 501(c)(3), is to Preserve, Promote and Enhance Cle Elum’s Historic Downtown, and to create partnerships that stimulate economic activity and action for renewed sense of pride and community.
Strategic Plan for Cle Elum is focused on revitalizing downtown in a way that balances historical preservation with modern family-friendly development. The Main Street Four-Point Approach is a great framework to follow, as it encompasses the following areas: Design, Organization, Promotion, and Economic Restructuring. These elements can be used to guide your efforts in creating a sustainable and attractive downtown that celebrates the town’s heritage while offering opportunities for growth.
Here’s how you might approach each of the Four Points:
By focusing on preserving the area’s historical charm and creating spaces where families can connect with that history, you’ll help both the community and visitors understand the values that make Cle Elum unique.
Our Values
Remain Connected to this Place – ensure that residents are connected to the downtown as the heart of their community, feel connected to each other, connected to the unique history and landscape.
A Family Friendly Small Town – ensure that we are highlighting existing culture and work towards increased safety and opportunities for families and youth.
Our History – continue to celebrate our downtown’s past and connect building owners and city with historic preservation resources.
Homegrown Businesses – support the culture of entrepreneurship, small businesses and keep jobs here.
Engaged Business and Building Owners – Show value of investing in downtown and in the Cle Elum Downtown Association. Seeking creative opportunities for businesses and owners to be engaged in the Cle Elum Downtown Association.
Interested in joining the Board? Send us an email.